How to make proper and strategic use of links on Instagram

Who I am
Pavel Yosifovich
@pavelyosifovich
Author and references

There is no doubt that Instagram is one of the social networks most used to do business and sell products. But there are some tricks that can help us improve our Instagram marketing skills. Like, for example, putting Instagram links on Facebook, in a few steps.

For example, if you want to know how to make correct and strategic use of links on Instagram and thus have better publicity, here we explain how to do it.



Using the links that we can put on Instagram correctly can help us be better and better in business. Indeed, we can have one much better advertising. You will not regret reading and discovering how to get much more out of the marketing tools that Instagram offers us.

How to make proper use of Instagram links?

Although today it is very easy to sell and do business virtually, there are still some details that need to be taken into account for get a real success in this area. And this is not the exception in the case of Instagram, since, depending on how we use certain links and where we put them, our success will be large or small.

For example, if we have a web page we want to advertise, we can redirect traffic to it with the help of the links we put on Instagram. We can also easily add links on Instagram Stories for our followers.

If we include links in our publications and make good use of the advertising tools of this social network, we will improve the number of visits to our website. but how to do it? Now we will show you what you can do to get it easily


Where can we find the links?

The place where we put the links that we want to advertise on Instagram is very important. In fact, how many people can see them correctly will depend on this. Here are some tips for using Instagram links appropriately and strategically.


First of all, a great place to link on Instagram is in your bio. If you are promoting a product, website or service on your Instagram account, you can insert the link to the website you want from your bio, which is a part of your page that everyone will undoubtedly see.

We also recommend that you use the link trimmer like Bitly to improve the look of the link you will insert in your bio.

Another place where you can put the links you want in the stories o in the stories of Instagram. Thanks to this powerful tool that the social network offers us, you can attract much more attention from those who visit your account, as well as offer interactive details that do much better, such as Gifs.

But something you need to remember if you want to post links on your Instagram Stories, is that you need to have a verified account or 10.000 or more followers. You can also place links from your social networks on your YouTube channel, so that everyone can see what you are offering.

Only in this way will you be able to use the links through which you can redirect traffic to other web pages directly through the stories. Otherwise, you should encourage those who see your Stories to scroll up to see more information about the website you promote.


What other ways can you put links on Instagram?

There are still other ways you can connect on Instagram anytime you want. For example, you can insert links in publications that you have placed in your account. While you can't insert clickable links this way, you can write the URL of the site you promote and encourage people to visit it.



You can also use Instagram Shopping to include the links you want. This is perfect if you sell a product, as you will encourage people to go to a one-click webpage where they can get the product up for sale much easier.


To do this, it is necessary have an Instagram business account, sell physical products, among other requirements.

Another option is to invest in Instagram Ads where you can promote the link of the website you want. In summary, we hope that all this information will be useful to you and that you can share your Instagram account link with as many followers as possible.

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