How to Direct on Instagram: tips and step-by-step tutorials

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Craig Zacker
@craigzacker
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Instagram is a social network created to upload and share audiovisual content, especially photos. Today it has more than a billion active users. Although it has a web platform, it is designed to be used optimally on mobile devices through its App. Stay to the end and learn going live on Instagram.

The app has several features. In addition to viewing photos and videos, it also lets you add filters, text, links, tags, and more. The social network Instagram works with a follower system through which users take care of the accounts they like.



How to make direct on Instagram?

To get more followers, you need to use all the tools you can have on the platform. This includes stories, IGTV and live streams. In this post we will tell you how to direct on Instagram and some tips to be successful.

Live streaming, also known as live streaming, is an optional feature built into Instagram Stories. With this feature you can show your followers everything you do in real time. Doing it is really simple and you just have to use the front or rear camera of your smartphone:

  1. First of all, you need to open the Instagram app.
  2. Then, go to the upper left corner of the screen, where you will find a button in the shape of a camera.
  3. Similarly, you can click on the option «Add new story» located just below the camera.
  4. The front camera is then activated by default.
  5. Swipe left on the bottom ribbon until you locate the function «Live«.
  6. Above you can see active subscribers or friends.
  7. To start the live broadcast, press the start button below.

If you want to switch the video between the front and rear cameras, you have to tap the camera button and also the arrows located in the lower right corner.



Once launched, you will see a live broadcast indicator in the upper left corner and a button in the upper right corner to end the broadcast. Now, basically, you have some functions available such as: create comments, send messages to participants or invite new users.

Alla fine del live streaming, Instagram gives you the option to save the stream and share it as a story. However, you can disable the sharing feature.

Tips for organizing a live on Instagram

Live streaming can bring several benefits to your Instagram account; such as increased traffic, engagement, and visibility. Moreover, it can also increase the number of subscribers on your profile.

Now that you know how to go live on Instagram, here are a few tips to get the most out of live video:

1- Choose a motif

Going live is not enough to capture the attention of your subscribers. You have to be clear about what you want to convey. You need to have a big idea: showcase your brand, explain your offerings, do an interview or cover an event related to the topic you're working on.

2- Make publications

It is not recommended to appear live without warning. There are many ways to promote live streaming on Instagram. For example, you can create a post with relevant information like broadcast times, guests, and topics you'll be covering. Use tags to post your message.

3- Collect information

Use the story poll tools and questions to gather useful information for a live broadcast. For example, if you want to discover your followers' favorite literary genres or their favorite books. You can also conduct a poll to determine the topic of the live broadcast.



4- Countdown

Stories have other important characteristics; one of these is the countdown, a button that reminds followers when the live broadcast will take place.

5- Use stories

Stories are also a great way to promote your broadcast; Because they're designed to last 24 hours, they're perfect for accommodating the daily action. Plus, you can share yours post in streaming in stories or create new content. Of course, don't forget to edit the design, add stickers and effects to make it more interesting.

Don't stop reading: How to give something on Instagram: way to have greater reach

The best alternative live streaming platforms to Instagram

You should know that Instagram is not the only way to stream. Nowadays, all social networks or video platforms offer the option of live streaming, as it is a method to effectively interact with your audience.

That is why we bring you a list of the best alternative platforms for live streaming:

1- YouTube

YouTube is the world's largest video platform. This was one of the first portals to implement the live streaming feature. To start streaming, you just need to create a new video.

In the mobile app, tap the camera in the top right corner next to your profile. You will see two options on the screen: Go Live and Record.

In case this is your first time, you need to give the app camera and microphone permissions. YouTube gives you the choice between: broadcast now or schedule a broadcast. Well, in both cases, you have to specify the broadcast name. Toggle chat for viewers on or off, choose viewing mode (public, hidden, or private) if you're age-restricted, among other things.



Similarly, YouTube has a broadcast system with an encoder. However, you need to download the encryption software. This tool is used to customize some settings of the live video, such as thumbnail, format and other things.

2- Facebook

Facebook is one of the most popular social media platforms in the world today. In recent years, it has been trying to give its users a better video viewing experience which is why live streaming is now possible. Anyone with a Facebook profile, page or group can stream live video if needed.

To start a live video, click on the «Live» in the publish panel, next to «Gallery«. Then you need to add the title, description and tags. Finally, you start broadcasting.

If you're doing this from the Facebook app, you'll need to give the app permission to use your smart device's camera and microphone.

3- Contraction

Twitch is a video game streaming tool. However, its usefulness goes beyond other means. First, you need to register and create an account on the official site.

Now you need to enter your username, password, email address and date of birth. Now, however, you can also use your Facebook account to sign up for Twitch. If you have an account, you need to enter the settings section, how to configure the streaming settings to your liking.


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