How to Create a Free Facebook Poll and Study Your Audience

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Craig Zacker
@craigzacker
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Facebook is today the most used social network in the world with a total of 2,32 billion users. This makes it a great platform for any business to advertise their products or services to millions of users. In this post we will explain how to create a poll on facebook to analyze your audience.

This platform offers you many interesting options to connect with potential customers, such as Facebook Live, surveys and many other tools. On this occasion, we want to talk to you about how to create a poll on Facebook. With them, you can connect with your audience and get opinions on various topics, which will help you interact much more or even improve your services.



What are the benefits of creating a poll on Facebook?

Well, you should know that Surveys are a very interesting form of research that can gather data that can be very useful. Especially in the business world, surveys are very relevant because they allow you to know the opinion of your customers.

The use of surveys has moved from the physical environment to the digital world. There are many social networks that have incorporated this feature into their platforms so that companies or individuals can find out how users feel about certain topics. Therefore, digital marketing uses them as a powerful engagement tool.

Also, there are some very interesting benefits to creating Facebook polls for business. The main ones include:

  1. Attractive content for the user.
  2. They can be interactive surveys, which help connect with subscribers.
  3. This will allow you to better understand the mindset of your followers.
  4. Increase Facebook engagement.
  5. Enhance the relevance of your publications.
  6. Get attention.

Steps to create a Facebook poll and analyze your audience

There is no doubt that the Using surveys is a great idea for analyzing your audience. With this option, you can ask a question, customize responses, and also allow people to vote for the option they want.



There are three ways to create a Facebook poll: in a group, on a page or in a story. Next, we'll tell you how to do this on a case-by-case basis.

1- Create a poll on a page

If you want to create a poll on Facebook but on your own page, you must have administrator or publisher rights to do so.

After understanding this, you should follow these steps:

  1. In the news section, go to the section «Pages» from the menu on the left and choose the page where you want to carry out your survey.
  2. Click on «Write message…«.
  3. Now choose the option «Poll ". If you don't understand, click on the ellipses (…) to be able to show all the options.
  4. Enter your question.
  5. Add your answer options. Please note that a maximum of 25 characters can be entered for each option. You can also add photos or GIFs.
  6. Now click on the button with the clock icon and the text » 1 weeks» below to choose how long the survey will take.
  7. To choose when to post your survey, click Share now and choose whether to schedule it on a specific date, save it as a draft, and more.
  8. click on Share now.

Please note that when you try to create a poll on your Facebook Page, you may be prompted to do so from Creator Studio. The way it works is the same, you just have to go to «Home» in the left menu, choose a page and click on the «Post something«.


2- Create a poll in a group

Remember that when you create polls in a group, only group members will be able to participate. Therefore, the steps to create a survey are as follows:


  1. Go to the news section, click on «Groups» located in the menu on the left, then select the group in which you want to participate in the survey.
  2. At the top of the group, choose «Write something…«. Then look for the option «Poll » and click right there.
  3. You must enter the question you want and choose » add an option…» to add options for group members to choose from. In these options you can add text, images or GIF photos.
  4. You should then click the button Answer options below to customize your response options.
  5. Finally, you have to click Public.

3- Create a poll in a story

Another very interesting and interactive way to use surveys is through Facebook stories. To create this type of survey, you need to do the following:

  1. Sign in to the Facebook app from your Android or iOS mobile.
  2. You choose "+ Add to story» at the top of the news feed.
  3. Add a video or photo. You can choose an image from your gallery, take a photo or choose the boomerang feature.
  4. Click the smiley leaf icon in the upper right corner. Then click on «Survey«.
  5. Enter the question you want and select «Yes» or «No» to customize the answers.
  6. In the upper right corner, you need to click Done or Done.
  7. If you want to change the audience of your survey, click on the section «Privacy»In the lower left corner.
  8. Click on «Share in the story" And that's it.

You should know that when a user selects his answer, you will be able to see the survey results in real time. Similarly, if you want to know how many votes each option has received, simply go to your history and scroll up.



Read also: How to create a business account on Facebook: step by step tutorial!

How to best participate in Facebook polls to grow your business

Marketing plans are very broad and depend on the needs of each individual or company. However, there are some general tips that can help you improve the quality of your Facebook polls and improve your business.

Check out these top tips:

1- Be creative

Duplicate content does not attract users' attention, so when it comes to Facebook polls, it's best to make the most of your creativity. Try to use resources or texts that can attract the attention of those who read them, invite them to participate.

2- Create expectations

You should always offer content that will excite your followers, so with polls you can build anticipation for new releases, ideas and more.

3- Take advantage of visual resources

It's a great idea to use visual assets that can be included in surveys. Images, GIFs and colors capture everyone's attention. For this reason, we recommend including photos or any other visual assets in your survey options.

4- Keep your style

Loyalty to your brand can dramatically change any marketing strategy. If you use a certain vocabulary or form of expression that already identifies you as a public image or company, don't change it! Don't forget that your style makes you unique and differentiates you from others.

5- Involve your followers in business decisions

Conducting polls to your followers so they can give their opinion on your company's decisions is very useful as it makes them feel like an important part of your brand. Likewise, it is possible that you may come up with ideas that you have not previously factored into your plans. This allows you to have a very interesting feedback.

Examples of surveys useful for obtaining specific results on FB

A very important aspect to consider when conducting a survey is the subject of the survey. Choosing a good theme can be crucial in terms of user engagement. Therefore, we would like to give you some interesting examples that you might like.

1- Polls on a hot topic

Conducting polls on hot topics is always a great idea to engage your audience. So, if you want to increase engagement and interaction with your Facebook page, we recommend that you touch interesting and trending topics.

This includes polls about new movies, music videos, awards, general news and more.

2- Satisfaction surveys

If you want to know the opinion of your followers about a brand or a service in general, it is better to opt for i satisfaction surveys. Don't forget to keep the questions as direct and clear as possible.

3- Brand recommendation surveys

Surveys on brand proposals are a fantastic idea to attract customers. You might be surprised by the results, so consider this option whenever you want to include new services.

4- Surveys on brand expectations

If you think your brand is stagnant and you need fresh ideas, it's best to consult with your audience. Let them show you their impressions or opinions on new solutions, projects and more. Such polls help build a close bond with your followers.

5- Interesting surveys

Almost all users like to participate in interesting contests and surveys. Then use fun polls to get to know them a little better, attract them to your brand, promote a service or product, and more.

6- Event Planning Surveys

If you want to know your followers' readiness for a particular event, you can conduct surveys about your brand's event planning. This way, you can agree on a date and time that is convenient for everyone.


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